E-Zine QuickTIP

Why add Headlines to an E-Zine?
  • Headlines help readers skim read

  • Headlines summarize large paragraphs

  • Headlines add interest

  • Headlines provide an easy-to-follow format

  • Headlines pull readers into the text

  • Headlines increase e-zine readership!

Thinking about sending an E-Zine? Use these questions to get started:

  • Why do I want to send an E-Zine?

  • Who is my target audience?

  • What are my two main goals?

  • Text or html?

  • How often will I send it?

TOP TEN REASONS why an effective E-Zine is a smart investment

  • TEN — Right before your very eyes

    Visibility is everything in business. Your e-zine can help you follow the Marketing Rule of Seven which tells us that people need to be exposed to your message at least seven times in 18 months before they are ready to buy.

  • NINE — E-zines are cost effective (cheap).

  • EIGHT — Front and center

    Don’t you want to be just a click away when your prospect realizes they need exactly what you’re selling? An e-zine that arrives often and on time boosts customer awareness.

  • SEVEN, SIX, FIVE — Time, timing and timely

    You need to get the word out NOW. Do you really have the time right NOW to start creating a marketing piece? So type in your information, update it one last time and send your e-zine with a click. You’ve timed it just right. NOW.

  • FOUR — What’s on your mind?

    Ask your readers questions in your e-newsletter and look to gain an understanding of their needs when they reply. This information can give you a marketing edge that helps you package your services correctly, develop programs that solve your prospects’ problems or add innovative products that sell.

  • THREE — Click for the perfect solution

    Identify yourself as an expert in your field through the articles you feature in your newsletter. Establish yourself as the perfect solution that’s easy to reach — click — when readers need the product or service you provide.

  • TWO — www.sales.now

    Effective e-zine copy and your website link can pull readers to your website every time. An e-zine keeps you (and your website) within easy reach.

  • ONE — Don’t do your own thing

    You’ve never been one to do what everyone else does, right? Like sending out e-zines. So why start now? Because right now your clients are reading your competitor’s e-zines instead of yours.

  • BONUS — Does networking usually mean stacks of forgotten business cards? Send contacts you meet at these events to your website where they can sign up for your e-zine and keep your marketing momentum going. Why lose out on any of those potential sales or referrals?

Think about the e-zines that you look forward to receiving — what sets them apart? Don’t know how to make that happen with yours? Let Wording It Write help you unleash the power of an e-zine that’s effective, anticipated and read!

Now there’s a hard working investment! Click here to contact Wording It Write about starting an e-zine today and make an investment in your business that’s sure to pay you back tomorrow!


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Anna Matsukevich, MBA
Wording It Write
Professional writing, editing and marketing services
e-mail to: annawrites@wordingitwrite.com
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What E-Zine Option works best for you?
E-Zine PowerEdit

Problem: You’ve finished writing the latest issue of your e-zine but you know it needs something more – you want to make sure it’s actually read and remember-
ed
. And that readers, when they’re ready to buy, think of you FIRST.

Solution: An E-Zine PowerEdit works to increase readership and response Our goal is to engage your readers while making a unique, professional, yet personal connection. A formatting makeover that makes your e-zine easier to read and remember is included in this option.


Headlines and Deadlines

Problem: Do these words send chills down your spine: drop everything, it’s time to get the next E-Zine out!

Solution: Why not leave the headlines and deadlines to us and let Wording It Write copywrite and format your entire e-zine? Now all you have to do is find something to do with all that extra time.


A Vacation Break or A New Voice

Problem: Don’t want to miss talking to your e-zine readers while you’re away on vacation or at a conference? Or do you need a new topic or fresh point of view for your next e-zine?

Solution: Let Wording It Write provide an entire single issue, a short article, interview or a series of articles to keep your e-zine marketing momentum going. Your completed issue will be emailed or faxed to your location away from home for your final review.