Website QuickTIP

Keep it simple.
Less is more.
Don’t run with scissors. (Oops, how did that get in there?)

When it comes to words on the web, each of these dry old clichés comes alive again. Use them to guide your web writing and design and avoid visitor overload at your site.

4 Clicks. On average, visitors will click four times to find what they need at your site, and then they leave.

What does 4 Clicks mean to you?
  • Get to the point. Right away.

  • Don’t take copy that worked in print and move it to the web.

  • Put critical information and links on every page.

  • Test what you’ve written on your target market. (Before you go live.)

  • Edit. Reread. Then edit some more.

  • Get visitor feedback. (After you go live).

More great TIPS every month. Click here to sign up for the Words That Get RESULTS
E-Zine.

What your WEBSITE shouldn’t be doing on the Web

  • Behaving like a Brochure
  • Supporting a Wall of Words
  • Looking like a Maze
  • Reading like a Dictionary

Looking for an exit

Visitors to your website are there — just like most people surfing the web — to gather information. So, your website should be a quick read, nimble (easy to navigate) and well versed in what benefits your products or services provide. Anything more or less will send your prospects looking for a ‘quick exit’— click.

Do a one minute check of your website copy right now —

  • How long are your paragraphs? More than three sentences?

  • Do you use headlines?

  • Do you keep your readers interested with questions, short bullet lists or icons?

  • Are those benefits everyone’s looking for clearly spelled out?

No one wants to spend a long time reading a computer screen full of words. And more words. And even more words. You get the picture.

Wording It Write can help you battle the Wall of Words. And win.

Look to us to streamline your website copy and add a compelling marketing message. Our makeovers help visitors enter and leave a site without frustration or questions. Why not contact Wording It Write by email to make this happen for your site today?

Many clients have told us Wording It Write helped them “discover the single creative concept” that spelled success for their site. Others find that our brainstorming sessions took their creativity to another level and spurred new ways of looking at the same old information.

Feel ahead of the game

Don’t know where to start? Let Wording It Write make you feel ahead of the game, by preparing the copy for your website, working with your website design company or by guiding you through the entire writing process.

Choose from the following Website Copywriting Options:

  • Website PowerEdit
  • Website Copywriting Package
  • Website Breakthrough Support

Contact Wording It Write by email to discuss which option will help you reach your goals.

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Anna Matsukevich, MBA
Wording It Write
Professional writing, editing and marketing services
e-mail to: annawrites@wordingitwrite.com
© 2003, Wording It Write. All Rights Reserved
Website design by: Reyes Designs

What Website Copywriting Option works best for you?

Website PowerEdit

Problem: Your workhorse website is starting to show its age. You need a fresh approach to the words that market your business 24/7 and a plan to improve your site’s marketing power.

Solution: Give your site a Website Copy Makeover from Wording It Write and get this important investment working overtime for you. This Marketing PowerEdit provides the right words to reach your target market with key benefits that compel your copy to sell.

Website Copywriting Package

Problem: You need the copy for your new website. All of it. Yesterday. And everyone you talk to has different advice about where to begin.

Solution: So why not chose Wording It Write’s complete Website Copywriting Package – we take your website copy from concept to finished product. And get the job done, all of it, on deadline. Now that was easy, wasn’t it?

Website Breakthrough Support

Problem: You need help with just part of the website copywriting process. Maybe you’re stumped by a new theme for your site. Or you need a gentle creative nudge to help you get started. Or you just can’t seem to finish the writing you’ve begun.

Solution: Let Wording It Write jump start the writing process with Website Breakthrough Support and help you jump the hurdles that stand in your way!

Contact Wording It Write by email to breakthrough to a new website that jumps at the chance to work overtime for you!