Get to the point
Let’s face it, everyone is in a hurry. Readers are impatient and decision makers are busy so get to the point fast. Solution: Edit and re-edit. Challenge every word.If a sentence works without a certain word get rid of it. Shorten sentences
Solution: Shorten, simplify and break into shorter more powerful sentences. Always write in active voice
Always remember passive voice or past tense words make your sentences weaker. Solution: Identify the actor in your sentence and make it your subject. Then make certain you use only active verbs.